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William F. Massey

Book Review: Reengineering the University, by William F. Massey

Reengineering the University. William F. Massy. Baltimore: Johns Hopkins University Press, 2016 (expected publication date February 11, 2016).

Reengineering the University. William F. Massy. Baltimore: Johns Hopkins University Press, 2016 (expected publication date February 11, 2016).

Summary: Massy develops a data-driven model that allows universities to engage in planning that optimizes both mission and money considerations in institutional planning and budgeting in the changing marketing landscape of twenty-first century higher education.


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